If you follow me, you probably already know that I have short hair. My pixie cut is kinda my signature look at this point and is not something I’m planning on changing any time soon, so I was surprised when a hair company wanted to work with me! After all, aren’t there a ton of bloggers with long luscious locks who would be better than I at testing out their products? But, even with short hair, I have found that not all shampoos are created equal. Many drug store shampoos dry out my hair, or make it lay flat, when I want to have defined waves and texture.
In comes Formulate! I was excited to try Formulate because, to be totally honest, I was running out of shampoo, and hadn’t found one that I totally loved, so I was excited to try a product that I truly needed, in exchange for simply writing a blog post and hosting a giveaway! Formulate is special, because the company’s scientists formulate a shampoo and conditioner set that is fully customized to your hair type, hair goals, and preferences, based on an initial quiz you take when you order your products. They also work with you to make sure that your formula is exactly to your liking, which I found very helpful. In addition, their products are all sulfate and paraben free, and have never been tested on animals.
I had previously used Deva Curl Shampoo, which is also sulfate-free, so I was not surprised by the lack of lather from Formulate, but have been instructed to warn others that it might take them a while to get used to it. My biggest issue with my first formulation was the smell. I had chosen the orange citrus scent for my first batch, and I found that it was too sweet smelling for my taste. Otherwise, I was very happy with the texture that resulted from my Formulate shampoo and conditioner, and felt that it did help me to accomplish the hair goals that are listed above. The team was happy to change my scent to Verdant, which I found much more to my liking.
I am hosting a giveaway, to give one lucky US based reader a chance to try out Formulate for free! As a bonus, you get $5 off your Formulate order, just for entering the giveaway. The giveaway will be open until 4/28/2019.